Service Description

A 5-Day Training on Business Planning and Marketing for Small to Medium-sized Businesses Day 1: Understanding Business Planning 1: Introduction to Business Planning • Overview of Business Planning • Importance of Business Planning • Business Planning vs. Strategic Planning 2: Business Planning Theories • SWOT Analysis • PESTEL Analysis • Porter's Five Forces • BCG Matrix 3: Setting SMART Business Goals • Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals • Long-term vs. Short-term goals • Aligning goals with the business mission and vision Day 2: Business Plan Development 1: Business Plan Structure • Executive Summary • Company Description • Market Research • Marketing and Sales Strategies • Financial Projections • Risk Analysis • Implementation Plan 2: Market Research and Analysis • Primary vs. Secondary Research • Customer Segmentation • Competitor Analysis • Industry Analysis 3: Marketing Strategies • Product/Service Positioning • Pricing Strategies • Promotion and Advertising • Distribution Channels • Digital Marketing Day 3: Implementing Your Business Plan 1: Financial Projections • Budgeting and Forecasting • Income Statements • Cash Flow Projections • Break-even Analysis 2: Risk Management • Identifying and Assessing Risks • Risk Mitigation Strategies • Contingency Planning 3: Monitoring and Evaluation • Key Performance Indicators (KPIs) • Regular Business Plan Reviews • Adaptation and Flexibility Day 4: Marketing Mix and Technology 1: Marketing Mix (4Ps) • Product: Development and Enhancement • Price: Strategies for Competitive Advantage • Place: Distribution Channels and Location • Promotion: Integrated Marketing Communications 2: Digital Marketing • Website Development and Optimisation • Social Media Marketing • Email Marketing • Content Marketing • Analytics and Data-driven Decision Making 3: Leveraging Technology • Marketing Automation • Customer Relationship Management (CRM) • E-commerce Platforms • Data Analytics Tools Day 5: Scaling and Growth Strategies 1: Expanding Market Reach • Local vs. Global Expansion • Franchising and Licensing • Strategic Partnerships and Alliances 2: Funding Options • Bootstrapping • Venture Capital • Crowdfunding • Small Business Loans 3: Exit Strategies • Selling the Business • IPO (Initial Public Offering) • Passing the Business to Successors 4: Sustainability and Social Responsibility • Sustainable Business Practices • Corporate Social Responsibility (CSR) • Building a Positive Brand

Contact Details

• 121 Brooker Road, Waltham Abbey, UK

  +442081453355

  info@businessforumtraining.com